Embedding Organisational Values Across a National Workforce
Background
A major multinational QSR brand had a long‑established set of organisational values, but their interpretation varied across Australian regions. The organisation wanted to ensure these values were consistently understood and genuinely lived across a large, diverse workforce.
The Challenge
The values themselves were not changing. The challenge was helping thousands of employees connect with what the values truly meant in practice and creating a shared behavioural understanding across the country.
The Process
Delivered over nine months, the program was fully co‑designed with the client. It began with an executive retreat, followed by a national rollout of workshops where employees explored the meaning of each value. Insights were synthesised, reviewed with the client, refined collaboratively, and validated with the broader workforce. This work culminated in a “Values Compass” linking purpose, values, and aligned behaviours.
Outcomes
The co‑designed process built genuine ownership, consistent interpretation, and a practical behavioural framework now embedded into onboarding across Australia.
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